A world of fantasy: Swarovski Kristallwelten
Daniel Swarovski, who founded his crystal-cutting company in Wattens, Tyrol, in 1895, had a vision from the very outset – to view crystal not merely as a material, but as an inspiration. With this vision in mind,Swarovski Kristallwelten (Swarovski Crystal Worlds) was opened in 1995 for the one hundredth anniversary of Swarovski as an homage to customers and fans of crystal. Ever since, Swarovski Crystal Worlds has been inspiring moments of wonder. Originally conceived by multimedia artist André Heller, many famous artists from the worlds of art and design have interpreted crystal here – each in their own particular way. They created concepts of space and experience from the sparkling material that, after several transformations and expansions, now extends to more than 7.5 hectares. Throughout the year, both indoors and outside, they offer visitors of all ages fascinating impressions that turn a visit into an experience for all senses with specially created fragrances. Swarovski Crystal Worlds has become famous worldwide, not least due to its unique appearance – the head of the Giant that is visible from far and wide. More than 14 million people have visited this magical place that is one of the most popular attractions in all of Austria.
The Chambers of Wonder
The original principle behind the Chambers of Wonder, which one enters through the head of the Giant and which unfolds underground, is based on the historical chamber of wonder at Ambras Castle in Innsbruck. In the sixteenth century, this chamber was an attempt to assemble a universal collection of all the knowledge of its time. This is what Swarovski Crystal Worlds builds on. The fundamental thought is that each artist and each designer can tell a different story using Swarovski crystal. Famous artists,
such as Manish Arora, Tord Boontje, Lee Bul, Brian Eno, André Heller, Arik Levy, Fernando Romero, Studio Job, and Jim Whiting have each designed a Chamber of Wonder with crystal according to their own inspirations. In every new room, visitors immerse themselves in a completely new world and encounter the artists who created these spaces on a very personal level.
In the garden, you find places that radiate beauty, inspiration and energy, painstaking care, esthetics – and legends. An amazing landscape fitting naturally into the surrounding Tyrolean Alpine world has been created here. It inspires the imagination, but at the same time, it also conveys knowledge from both the past and the present. With art installations by famous creators such as Bruno Gironcoli, Thomas
Bayrle, Martin Gostner, and Alois Schild, the garden invites the visitor to linger. One of the highlights is the Crystal Cloud by the designer duo CAO PERROT, which consists of more than 800,000 handmounted crystals and which – influenced by weather, the time of day, and the cycles of nature – constantly opens up new perspectives for the visitors. With 8,000 Blue Shade crystals, the artwork Prologue III by Fredrikson Stallard refracts and reflects daylight depending on the position of the sun, energizing its surroundings in the garden of the Giant. Situated south of the Giant, the play tower and the innovative playground landscape, designed by the renowned architectural office Snøhetta, offer children plenty of space for all kinds of playing and climbing adventures. A place that is particularly special is the Roman Excavation as a “natural Chamber of Wonder.” Remains of walls from Roman buildings from the third century A.D. were discovered during reconstruction work. The discovery included a treasure trove of coins with significant historical value that found its way from below ground after almost two millennia.
Swarovski Kristallwelten Store
Visitors can reach the Swarovski Kristallwelten Store after a stroll through the Chambers of Wonder or directly via the multimedia entryway with its fascinating light and sound installation. This spacious shopping landscape unites many of the Swarovski product worlds in one room, displays the diverse nature of crystal as a material and the immense innovative power at Swarovski and showcases the
strong partnership with the worlds of fashion and design. The proprietary brand name Swarovski Kristallwelten is available exclusively in the Swarovski Kristallwelten Stores and features a colorful range of crystalline, sparkling, and affordable items specifically themed to their local area. The love of detail is evident in motifs like the iconic Giant in
Wattens, St. Stephen’s Cathedral in Vienna, and the Golden Roof (Goldenes Dachl) in Innsbruck.
Swarovski Crystal Worlds does not just nourish the mind and spirit but also makes it possible to experience culinary pleasures: Daniels Kristallwelten serves international, regional, and most particularly seasonal cuisine and makes its own pastries. Its most special aspect is that in the bright, light-filled pavilion, guests feel as if they are sitting directly in the garden of the Giant. The “Fat Bus” directly behind the entrance building is the work of Austrian artist Erwin Wurm. It is not only a one-of-akind, eye-catching sculpture, but also a fully functional hot dog stand that offers guests fortifying snacks
and refreshments for before or after their visit. The Crystal Bar in the Swarovski Kristallwelten Store, with its sparkling ambience, serves refreshing drinks. The Restaurant and bar are freely accessible to all.
Our year-round events calendar includes many programs for children and families, as well as cultural events such as the chamber music festival “Music in the Giant” – and tips about guided art tours and workshops for young people and adults.
Open daily from 8:30 to 19:30, last entry 18:30
Opening hours Daniels Kristallwelten
Daily from 8:30 to 22:00, hot meals served until 21:30
Free Parking for cars on the grounds.
The Swarovski Kristallwelten Shuttle travels several times per day from Innsbruck to Swarovski Crystal Worlds and back.
Admission tickets can be purchased easily at our # online ticket store swarovski.com/kristallwelten
6112 Wattens, Austria
Tel: +43 (0)5224 / 51080
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